Frederick Sona
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Portfolio

Fifteen years of shipped work.

Brand identity, print, digital, content, marketing, motion, photography, websites, and engineering. Ventures I founded, clients I ran at Inkgility, and my own studio. Every category below covers a discipline I have shipped.

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A. Identity + Brand

The strategy and craft of building a brand system from nothing. Marks, systems, voice, and the pieces that hold them together.

1. Brand identity systems

Full identity systems with marks, palette, typography, and application. Each system as a package, not a floating logo.

Identity
The Ideal Card
Full identity system
IMG
Identity
Ideal.Bio
Consumer platform identity
IMG
Identity
Marqee
Career brand system
IMG
Identity
Inkgility
Agency identity system
IMG

3. Typography + custom lettering

Custom wordmarks, hand-lettering, and typographic experiments that go beyond logo work.

Type
Custom wordmark
Project name
IMG
Type
Editorial title treatment
Long-form piece
IMG
Type
Poster lettering
Print piece
IMG
Type
Brand type system
Pairing + hierarchy
IMG

5. Verbal identity + naming

Names, taglines, and verbal systems. Not visual design in the traditional sense, but part of the Creative Director craft.

Naming
The Ideal Card
Name + tagline
Naming
Ideal.Bio
Name + positioning
Naming
Marqee, Cue, Prep Room
Venture naming
Naming
Search Everywhere Optimization
Framework naming

B. Print + Physical

Everything that shows up on paper, packaging, product, and the physical world.

10. Vehicle wraps + fleet branding

Service business vehicle design. Van, truck, and fleet applications.

IMG
Fleet
Truck wrap
Larger vehicle
IMG
Fleet
Fleet system
Multi-vehicle consistency
IMG
Fleet
Uniform + vehicle combo
Brand touchpoint set
IMG

C. Digital + Product

Websites, apps, product UI, and the systems underneath them.

14. UX + product design (process)

User flows, wireframes, prototypes, interaction design. The thinking, not just the polish.

UX
User flow
Onboarding or checkout
UX
Wireframes
Low fidelity
UX
Prototype
Figma interactive
UX
Journey map
End-to-end

15. Product UI (SaaS + apps)

Functional product design for software I have built.

Product UI
Inkgility Design Studio
design studio browser tool
IMG
Product UI
Ideal.Bio dashboard
Platform UI
IMG

16. Design systems + component libraries

Figma libraries, UI kits, tokenized design systems built for scale.

System
Component library
Figma system
System
Design tokens
Color, type, spacing
System
UI kit
Reusable patterns
System
Documentation
Usage guide

D. Content + Editorial

Design that carries ideas: decks, layouts, downloadables, illustrations, data.

17. Presentations + decks

Pitch decks, sales decks, executive summaries, and internal presentations.

Deck
Investor pitch deck
Venture pitch
Deck
Sales deck
Client-facing
Deck
One-pager sell sheet
Product overview
Deck
Executive summary
Strategy doc

18. Editorial + long-form layout

Magazine spreads, chapter design, editorial article layouts, long-form content design.

Editorial
Magazine spread
Print or digital
Editorial
Article layout
Long-form piece
Editorial
Chapter design
Book or ebook
Editorial
Annual report
Multi-page layout

21. Book + album + podcast cover design

Cover art and interior layout for books, ebooks, albums, and podcasts.

Cover
Book cover
Front + back + spine
IMG
Cover
Book interior layout
Chapter + typesetting
IMG
Cover
Album cover art
Music release
IMG
Cover
Podcast cover art
Series identity
IMG

25. Annual + impact reports

Long-form report design for nonprofits and corporate accounts. Structure, information design, and print + digital layouts.

Report
Nonprofit annual report
Impact + financials
Report
Corporate annual report
Investor + stakeholder version
Report
Impact report
Program outcomes
Report
Data + narrative spread
Long-form editorial

E. Marketing + Social

Ad creative, social content, and the pieces that carry a brand across paid and organic surfaces.

28. Advertising creative

Meta ads, Google display, YouTube pre-roll, print ads, retargeting creative.

Ad
Meta static ad
Feed placement
IMG
Ad
Meta video ad
Short-form video
IMG
Ad
Google Display banner
Display network
IMG
Ad
Print ad
Magazine or trade
IMG

29. Sales enablement + battlecards

B2B collateral built from the objections the sales team actually hears: battlecards, competitive comparison decks, one-pagers, and talk tracks.

Enablement
Competitive battlecard
One-page competitor breakdown
Enablement
Sales one-pager
Product overview for AEs
Enablement
Comparison deck
Us vs alternatives
Enablement
Talk track document
Objection response scripts

F. Motion, Video, Photography

Moving image and captured image. Where design meets time and light.

34. Video editing craft

Edit-first pieces. CapCut for speed, Premiere for polish, DaVinci for color and finishing.

Edit
Multi-cam edit
Interview or event
VIDEO
Edit
Color-graded piece
DaVinci Resolve
VIDEO
Edit
Sound design + mix
Audio for video
VIDEO
Edit
Captioned + accessible
Silent-viewing optimized
VIDEO

35. Podcast + audio production

Podcast cover art, audio editing, mixing, mastering, and audio-first content.

Audio
Podcast cover art
Series identity
AUDIO
Audio
Episode graphics
Per-episode assets
AUDIO
Audio
Audio editing
Interview or narration
AUDIO
Audio
Sonic branding
Sting or ident
AUDIO

G. Websites

Sites designed and shipped. Marketing, brand, and personal sites where the delivery is code but the point is the page.

H. Engineering

Applications and platforms where the craft is the system itself. Full-stack builds from schema to interface.

About the work

Fifteen years of design work, ten of them as CMO and Creative Director at Inkgility, plus founding roles at The Ideal Card and Ideal.Bio. My starting point is always the audience and the outcome, and the visual work follows from there. Brand identity is a system, not a logo. Marketing design is a lever, not a decoration. Product design is a promise the interface has to keep.

I write, I edit, I shoot, I code the HTML and CSS when the theme is fighting me, and I still open Photoshop most days. That combination is the reason I take on the work I take on, and it is the reason the work above holds together across as many disciplines as it does.

Available for design work.

Brand identity, campaign design, site design, and freelance engagements.

Project-based · Retainer · Hourly
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