Writing.
Essays and playbooks on how brands get found, chosen, and revisited. Search, AI search, growth, design, content, eCommerce. Written from the seat of the operator who ships the work.
Showing all 25 articles
The 19 Ranking Surfaces
Every brand should optimize for these.
AEO vs GEO vs SEO
The three optimization layers, explained.
Get Cited by AI
How to show up in ChatGPT, Gemini, Perplexity, and Claude.
Google AI Overviews
How to rank in the AI answer box.
llms.txt
What it is, why you need one, how to write it.
Social Search Optimization
TikTok, Instagram, and YouTube as search.
Marketplace SEO
Amazon, Walmart, and Etsy discovery.
Local SEO + Google Business Profile
The map pack and review flywheel.
eCommerce Platform Guide
Shopify, WooCommerce, Magento, custom, headless, compared.
eCommerce SEO for Shopify
Storefront and product-page SEO on Shopify.
Headless and Composable Commerce
When it wins, when it does not.
Replatforming Without Losing Traffic
The site rebuild that keeps its search visibility.
Technical SEO
Schema, Core Web Vitals, crawlability.
Fast, Findable Web Apps
Performance and discoverability as one program.
Search Everywhere Optimization
The framework. 19 surfaces. One system.
The Structured Truth Method
One source of truth for every search surface.
Design That Converts
Where brand meets CRO.
Brand Identity System
Building a system a team can actually use.
Content That Sells
Photo, video, and story for commerce.
Conversion Rate Optimization Playbook
The CRO program, from hypothesis to shipped.
The Business Development Engine
Outreach plus search, working together.
Email and Lifecycle Marketing
Segmentation, flows, deliverability, tests.
Paid Media That Pays Back
Google Ads and Meta for growth, without waste.
NFC Business Cards
We were first. We lost the lead.
Starting Too Early
RuDeliver in 2006. A cautionary tale of timing.