Case studies.
Twelve I shipped, with real numbers. The rest are playbooks for industries and roles I haven’t sold in yet, so you can see how I’d approach the seat before you brief me.
Showing all 243 entries
Multi-location HVAC operator, Southeast US
Install revenue 42% to 61%, 4.3x ROAS, map top-3.
B2B textile mill for interior designers
Trade sign-ups +245%, sample-to-spec +62%.
Building materials manufacturer, Southeast
Direct-to-specifier revenue +92%.
Custom cabinetry shop, Portland OR
41 to 220 reviews, +175% qualified inbound.
B2B marine parts distributor
8,400 first-page rankings, +51% revenue.
DTC natural skincare on Shopify Plus
+27% CRO, 14% to 41% subscription attach.
Mid-market freight brokerage, Midwest
Sales cycle 84 to 45 days, revenue +41%.
Rideshare for suburbs, cautionary tale on timing
Full Playbook executed, market timing wrong.
SaaS analytics for logistics (capstone)
0 to 50,000+ users. All-13-surface capstone.
Boutique commercial litigation firm
Matter inquiries +300%, 14+ AI citations.
Private K-12 preparatory academy, Northeast US
Inquiries +84%, yield 56% to 68%.
Boutique fitness, 7 locations, Austin TX
Members +68%, CAC -51%, retention +18 pts.
Agriculture, Forestry, Fishing & Hunting
Sector-wide primer. Buyer, discovery, playbook.
Mining, Quarrying, Oil & Gas Extraction
Sector-wide primer. Buyer, discovery, playbook.
Utilities
Sector-wide primer. Buyer, discovery, playbook.
Construction
Sector-wide primer. Buyer, discovery, playbook.
Manufacturing
Sector-wide primer. Buyer, discovery, playbook.
Retail Trade
Sector-wide primer. Buyer, discovery, playbook.
Information (Media, Software, Telecom)
Sector-wide primer. Buyer, discovery, playbook.
Finance & Insurance
Sector-wide primer. Buyer, discovery, playbook.
Real Estate & Rental
Sector-wide primer. Buyer, discovery, playbook.
Professional, Scientific & Technical Services
Sector-wide primer. Buyer, discovery, playbook.
Management of Companies
Sector-wide primer. Buyer, discovery, playbook.
Administrative, Support & Waste Management
Sector-wide primer. Buyer, discovery, playbook.
Educational Services
Sector-wide primer. Buyer, discovery, playbook.
Arts, Entertainment & Recreation
Sector-wide primer. Buyer, discovery, playbook.
Accommodation & Food Services
Sector-wide primer. Buyer, discovery, playbook.
Other Services (Personal, Repair, Nonprofit)
Sector-wide primer. Buyer, discovery, playbook.
Public Administration & Government
Sector-wide primer. Buyer, discovery, playbook.
Basement waterproofing
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Concrete services
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Custom stonework + masonry
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Electrical services
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Fencing contractors
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Painting contractors
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Plumbing services
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Residential solar installation
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Roofing services
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Aerospace parts manufacturer
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Boutique jewelry makers
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Boutique woodworking + carpentry
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Cleaning products manufacturer
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Cosmetics contract manufacturer
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Custom furniture makers
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Custom metalwork + fabrication
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Fashion apparel manufacturer
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Furniture manufacturer
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
HVAC OEM manufacturer
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Medical devices (neuromodulation/TMS)
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Packaging manufacturer
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Sporting goods manufacturer
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Toy manufacturer
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Auto parts wholesale
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Chemicals distribution
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Electrical wholesale
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
HVAC wholesale
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Industrial supply distribution
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Janitorial supply distribution
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Medical and dental supply distribution
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Office supply distribution
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Plumbing wholesale
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Wholesale foodservice distribution
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC CBD brands
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC alcohol brands
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC apparel and athleisure
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC baby + kids products
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC bedding + linens
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC drinkware and kitchenware
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC eyewear
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC footwear
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC functional beverages
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC home goods
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC luggage + travel
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC maternity products
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC menswear
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC nootropics brands
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC pet food + products
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC premium cookware
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC snacks + bars
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC specialty coffee
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC sports nutrition
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC supplements + wellness
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC sustainable brands
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC swimwear
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
DTC tea brands
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Meal kit + delivery services
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
New car dealer groups
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Used car dealer groups
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
3PL and warehousing
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Boutique film + TV production
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
CCaaS and contact center software
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Cybersecurity + IAM software
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Health tech and EMR software
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Indie book publishers
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Indie music labels
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Marketing technology software
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Newsletter businesses
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Podcast networks
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Commercial trucking insurance
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Cyber insurance
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Fintech and consumer lending
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Homeowners insurance
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Life insurance brokerage
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Medicare Advantage plans
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Personal auto insurance
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Small business insurance
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Wealth management (RIA)
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Boutique real estate development
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Real estate brokerage
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Vacation rental management
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Advertising agencies
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Brand design agencies
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Business coaching firms
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
CPA firms (mid-market)
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Corporate training + L&D
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Executive coaching firms
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Family law firms
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
HR consulting firms
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
IT consulting and MSPs
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Immigration law firms
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Interior design studios
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Management consulting (boutique)
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Marketing agencies (full-service)
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Media buying agencies
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
PR firms + agencies
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
SEO agencies
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Sales training firms
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Social media strategy
Methodology playbook. Pillars, cadence, community signal, paid and organic feedback loop.
Influencer marketing
Methodology playbook. Creator vetting, briefs, IP rights, measurement, pitfalls.
Community management
Methodology playbook. Signal, moderation, member journey, monetization.
Paid social
Methodology playbook. Meta, TikTok, LinkedIn, Reddit, Pinterest. Creative testing, attribution, kill rules.
Email lifecycle marketing
Methodology playbook. Segmentation, flows, deliverability, testing.
Content marketing operations
Methodology playbook. Editorial cadence, briefs, calendars, distribution.
Brand strategy + identity
Methodology playbook. Positioning, verbal, visual, application.
UX / UI design
Methodology playbook. Research, IA, wireframes, systems, handoff.
Conversion rate optimization
Methodology playbook. Hypothesis pipeline, test structure, rigor, sequencing.
Paid search / SEM
Methodology playbook. Account structure, Quality Score, PMax, attribution.
Replatforming and migration
Methodology playbook. Audits, redirects, schema carry-over, staged cutover.
Voice Search Optimization (VSO)
Methodology playbook. Speakable schema, action skills, natural-question FAQ.
Visual Search Optimization (VxSO)
Methodology playbook. Lens, Pinterest, ImageObject schema, EXIF, rich pins.
Video Search Optimization (VDO)
Methodology playbook. YouTube, Shorts/Reels, VideoObject schema, transcripts.
Knowledge Graph Optimization (KGO)
Methodology playbook. Wikidata, sameAs, Knowledge Panel, entity disambiguation.
Core Web Vitals as a program
Methodology playbook. LCP, INP, CLS. Budgets and regression prevention.
E-E-A-T for content
Methodology playbook. Author schema, editorial standards, citations.
Product Feed Optimization (PFO)
Methodology playbook. Merchant Center, attribute mapping, GTIN discipline.
Feed / Discover Optimization (FEO)
Methodology playbook. Google Discover, Apple News, article structure.
International (GLOBO)
Methodology playbook. hreflang, ccTLD/subdomain/subfolder, locale IA.
Executive search firms
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Home security + alarm services
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Landscaping and lawn care
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Pool services
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Staffing agencies (general)
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Staffing agencies (technical)
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Education + tutoring franchise
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Tutoring and test prep
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Acupuncture practices
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Ambulatory surgery centers
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Audiology + hearing practices
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Chiropractic clinics
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Concierge medicine practices
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Dental practices (DSO + independent)
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Dermatology and med-spas
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Fertility clinics
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Massage therapy clinics
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Mental health clinics
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Nutrition + dietitian practices
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Occupational therapy practices
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Optometry + eyecare practices
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Orthodontic practices
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Physical therapy practices
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Podiatry practices
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Senior living communities
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Speech therapy practices
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Telemedicine platforms
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Urgent care clinics
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Weight loss clinics
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Big-box gym chains
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Dance studios
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Fitness franchise brands
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Golf + country clubs
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Martial arts academies
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Professional sports teams
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Ski resorts
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Sports betting operators
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Yoga and pilates studios
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Boutique hotels
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Catering services
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Fast casual restaurant chains
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Fine dining restaurant groups
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Food franchise brands
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
QSR restaurant chains
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Animal welfare nonprofits
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Appliance repair
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Auto repair chains
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Automotive franchise
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Barbershops
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Car wash + detailing chains
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Chimney sweep services
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Dog training services
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Duct cleaning services
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Environmental nonprofits
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Faith-based nonprofits
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Hair salons
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Handyman services
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Health + research nonprofits
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Locksmith services
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Nail salons
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Personal services franchise
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Pet grooming + boarding
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Residential cleaning services
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Social justice nonprofits
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Tattoo parlors
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Youth development nonprofits
Industry playbook. Buyer, discovery, Ranking Surfaces applied.
Working with a Account Executive (B2B)
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Account Manager (B2B)
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Brand Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Business Development Representative (BDR/SDR)
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a CRM Marketing Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Chief Brand Officer
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Chief Content Officer
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Chief Customer Officer
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Chief Growth Officer (CGO)
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Chief Marketing Officer
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Chief Revenue Officer (CRO)
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Content Marketing Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Creative Director
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Customer Success Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Demand Generation Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Digital Marketing Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Director of Brand
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Director of Communications
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Director of Content
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Director of Demand Generation
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Director of Marketing
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Director of Product Marketing
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Email + Lifecycle Marketing Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Event Marketing Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Field Marketing Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Growth Marketing Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Head of Communications
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Head of Community
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Head of Customer Marketing
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Head of Influencer Marketing
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Head of Marketing
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Head of Partnerships
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a In-House Designer
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a In-House Videographer + Editor
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a In-House Web Developer
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Marketing Analytics Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Marketing Copywriter
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Marketing Operations Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Marketing Project Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Performance Marketing Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Product Marketing Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Sales Engineer
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Shopper Marketing Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a Social Media Manager
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a VP Marketing
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a VP of Brand
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a VP of Content
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a VP of Demand Generation
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a VP of Growth
Role playbook. Brief, cadence, KPIs, honest scope.
Working with a VP of Marketing Operations
Role playbook. Brief, cadence, KPIs, honest scope.