Editorial Standards.
Everything on this site is written by one person, from work I have actually shipped. Here is how I source it, correct it, and attribute it.
Sources
I cite primary sources. Vendor docs, filings, first-party analytics, timestamped screenshots, and my own client work. When I quote a study, I link to the study, not to the blog post that summarized it.
Original data appears where I can produce it honestly: my own storefronts, my own tests, my own campaigns. I do not launder AI outputs as reporting. If a paragraph came from a model, I say so or I rewrite it from scratch with real inputs.
Corrections
Mistakes get a visible dateModified stamp at the top of the article and a short note on what changed and why. Old text is not silently swapped.
Found something wrong? Email fs@fredericksona.com with the URL and the issue. I read every report and reply.
Attribution
Case study numbers are honest and anonymized. Where a client cannot be named, I say the industry, the stack, and the timeframe, and I keep the metrics real. I do not round up.
Playbooks are marked Playbook. Opinion is marked as mine. Quotes from other writers are attributed inline with a link back to the source.