About.
I’m Frederick Sona. I architect the storefront, market it, brand it, and hit the revenue number. Fifteen plus years across technology, advertising, marketing, design, and sales as a full stack builder and operator.
Fifteen plus years across technology, advertising, marketing, design, and sales. I write the code, design the brand, run the growth engine, and own the revenue number. The rare mix most teams need four people to cover.
The seven strengths I have built over that time run together in practice, not in isolation. Brand and creative direction sits with revenue and sales strategy because how a brand shows up in the market is inseparable from how it closes. Full stack engineering sits with growth and performance marketing because a storefront that ranks in Google, gets cited in ChatGPT, and converts on a Tuesday morning is engineered, not decorated. Team building and leadership sits under all of it because the work only compounds when the team can carry it after I step off. Venture building is the thread that ties everything together, because doing all of the above from a founder's chair is where the discipline actually gets sharpened. I have shipped ventures from that seat, including one that captured number one market share in NFC business cards in 2018.
Search Everywhere Optimization is the framework I write and speak about. The premise is that customers no longer search in one place. They search across roughly nineteen surfaces: Google, YouTube, TikTok, Instagram, Amazon, Etsy, Reddit, Maps, App Store, ChatGPT, Perplexity, Gemini, Claude, voice, marketplace, and the rest. Same intent, different surface. Winning across the set is a discipline, not a channel, and the method for organizing content, schema, and measurement across those surfaces is what I have been sharpening on the client book, in ventures I have founded, and in the writing you can find elsewhere on this site.
That is the shape of the work. Everything else is detail.
Currently
Open to senior eCommerce, growth, and marketing leadership roles. Full time, fractional, or advisor.
Also taking a small number of consulting engagements each quarter: storefront rebuilds, replatforming, AI search audits, and end to end growth engines.