About.
I’m Frederick Sona. Full-Stack eCommerce & Growth Leader. Thirteen-plus years running storefronts, brands, and the search systems that feed them. I write about a method I call Search Everywhere Optimization, and I ship the work I write about.
Background
I have led marketing, growth, and eCommerce at a small stack of companies over the last decade.
- CMO at Inkgility, 2014 to 2026.
- Founder of Ideal.Bio.
- VP at Ideal Card, the first-mover NFC business card.
- Director at Webbly.
Before all of that, I ran RuDeliver in 2006. Late-night food delivery for Rutgers, years before the smartphone. I have been shipping commerce ideas since dial-up.
Method
The work is organized around Search Everywhere Optimization. The premise is simple: your buyer no longer searches in one place. They search in nineteen.
Google, YouTube, TikTok, Instagram, Amazon, Etsy, Reddit, Maps, App Store, ChatGPT, Perplexity, Gemini, Claude, and the rest. Same intent, different surface.
I write one source of truth per topic, structure it so every surface can quote it, and measure which surfaces cite it back. That is the whole method.
Currently
Open to senior eCommerce, growth, and marketing leadership roles. Full-time, fractional, or advisor.
Also taking a small number of consulting engagements each quarter: storefront rebuilds, replatforming, AI search audits, and end-to-end growth engines.
Available for speaking on Search Everywhere Optimization, AI search, and modern commerce.