The full Marqee identity, rendered inline. Marqee is a career-advancement platform (career concierge for the interview-and-offer stretch of a job search). The brand has to feel like a room a member is invited into: quiet, confident, older than one product cycle. Everything on this page belongs to a single system: mark, palette, type, application. No demo photography, no filler renderings; every piece here is drawn.
Wordmark
Didone display serif at 82pt, both weights (roman only). The mark is set once and never redrawn per surface; the sheet you see on this page is the sheet the mobile team, the marketing team, and the print vendor all pull from.
Monogram
The M sits at 62% of the box height with a 20% safe area. Three official grounds: outlined-on-dark, filled-on-gold, and quiet-on-dark. No other backgrounds are supported.
Palette
Eight swatches, two dominant (Marquee Black and Program Cream), one accent (House Gold), one supporting (Frame Bronze). The rest are typographic. Marqee never ships with an off-palette color; new colors require a full brand review.
Type pairing
Didone Serif
700 · 64pt
Humanist Sans
400 · 17/28
Monospace
500 · 12pt caps
Applications
Voice
- Marqee talks the way a strategist talks after the meeting, not during it. Direct, warm, specific, no jargon, no cheerleading.
- Marqee never uses the word AI in marketing. What the product does is described in operator terms (a strategist, a room, a review). Disclosures live in the legal pages.
- Marqee uses second person when speaking to a member and third person when speaking about the practice. First person only in founder-signed letters.
- Marqee headlines are two clauses at most. Slogans are single sentences. Body copy is short paragraphs of 40 to 60 words.
Grid and spacing
Marqee runs on an 8-point spacing scale (8, 16, 24, 32, 48, 64, 96). Every margin and every gutter on every surface pulls from this ladder. Deviations require a designer signoff. The scale is chosen because it maps cleanly onto both Tailwind’s spacing tokens and the print grid the studio uses for physical assets, so a landing page and a member card are laid out with the same rhythm without translation.
Column grids follow the same discipline. Web is a 12-column grid at 1200 max width with 24-point gutters. Print is a six-column grid at trim minus 20mm margins. Slide decks are a nine-column grid at 16:9. Nothing is one-off; every layout comes from one of the three grid definitions.
Imagery direction
What Marqee shows
Rooms. Paper. Hands writing. Empty chairs before a meeting starts. Golden-hour interiors. The visual world of Marqee is quiet, physical, and predominantly warm. Studio still-life over lifestyle photography, always.
What Marqee does not show
Stock office photography. Handshakes. Diverse-team-around-laptop clichés. Screens. Text screenshots baked into hero images. The moment a Marqee page starts to look like a SaaS landing, the direction has gone wrong and gets rebuilt.
Rollout discipline
Every change to the mark, palette, or type ladder ships through a single change-log document versioned semver-style. A change to a swatch is a minor. A change to the mark itself is a major and forces a re-render of every downstream asset. The change-log is public inside the studio and archived externally on a stable URL, so a print vendor pulling files two years from now can confirm they are working from the correct generation of the brand.
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