Frederick Sona
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Templates · System reference

Slide + lesson template system

A four-class slide template system used across a twelve-week curriculum. Rules, type scale, and rendered examples for the title, lesson, assessment, and activity classes.

Template system · Reference and examples
Slide and lesson templates that a first-time facilitator can teach from.
Four template classes, one type scale, one rule for what belongs on a slide and what belongs in the workbook. Rendered examples follow the rules.
Author: Frederick Sona · Founding Copy Fundamentals cohort delivery

The four template classes

Every slide in the program is one of four classes. Facilitators do not invent new classes. If a lesson needs something a class cannot deliver, it belongs in the workbook, not on the deck. The four classes carry the visual system across weeks so the cohort learns to read the deck before it learns the content.

Class A - Title slide

One large slide sentence. One kicker line above. One session number below. No other elements. Used as chapter breaks.

Class B - Lesson slide

One heading, one paragraph of teaching, one bulleted list of at most four items. Reserved for the actual delivery of an idea.

Class C - Assessment slide

One question, three or four response options, and a gold left border. Used only when the cohort will vote or answer live.

Class D - Activity slide

One instruction, one timer, one deliverable. Muted-gold left border. Used only when the cohort will write during the slide.

Rendered examples, one of each class

Session 03 · Chapter break

The homepage, rewritten.

Week 3 · Founding Copy Fundamentals

Lesson 3.1 · Class B slide

The hero sentence is the most read sentence you will ever ship.

Every founder page opens on the hero sentence. On average, ten times more people read the hero than any other line on the site. Because it is written in one sitting and rarely revised, it is also the least tested piece of writing the company owns.

  • Rewrite in three passes: plainly, with a moment, without adjectives.
  • Cap the sentence at 14 words.
  • Pass the friend test before you accept the sentence.
  • Log the previous version somewhere you can compare it to.
Lesson 3.1 · Class C slide

Which hero sentence would you keep?

Vote in the poll. Answer explained on the next slide.

  1. Reimagine your legal team with an intelligent workflow platform.
  2. Contract review for solo attorneys who do it after the kids are asleep.
  3. Enterprise-grade legal automation, powered by the latest models.
  4. A better way to review contracts.
Lesson 3.1 · Class D slide · 8 minutes

Write your hero sentence three ways.

Open Worksheet 3.1a. Write the current hero exactly as it appears on your site. Rewrite in Pass 1 (plainly). Rewrite in Pass 2 (with a buyer moment). Do not attempt Pass 3 yet.

Timer 8:00
Deliverable Two rewritten sentences
Rubric Friend test + word count

The type scale and layout rules

Slides in this system use one type family (Neue Machina for display, Manrope for body). The type scale is six sizes and no more. Every slide has a 60-pixel margin on all sides and a maximum of four separate visual elements. The visual system is defended more strictly than the content because a facilitator who has to redesign a slide is a facilitator who cannot teach the lesson under it.

Rules the deck defends by construction

  • One heading per slide. Never two.
  • No more than four bullets on a Class B slide. If the lesson needs more, split into two slides.
  • Class C and Class D slides have colored left borders. That border is the only cue the cohort needs to know what to do next.
  • No slide contains a footer, page number, logo, or presenter bio. Every element on the slide is content.
  • No mid-slide transitions. No builds. No animation.
  • The workbook holds all reference material. Slides do not repeat what the workbook covers.

What belongs on a slide and what does not

A slide holds one idea and the exact language for delivering it. If the facilitator needs to say more than the slide shows, the extra language goes in the facilitator note under the slide, not on the slide. If the cohort needs to write, the slide sends them to the workbook. If the cohort needs to remember, the slide gives them the sentence and the workbook records it.

This split is the reason the template system works. The deck is where the lesson happens live. The workbook is where the lesson persists. Nothing on the deck exists in two places.

Facilitator notes, briefly

Every deck ships with a facilitator note document. Each note follows the same three-part structure: what to say at the top, the timing on the slide, and the one question you should ask if the cohort goes quiet. Facilitators new to the material are asked to read the notes twice before session one and to keep the timer on the desk during delivery. The template system is designed to let a first-time facilitator run the program at cohort strength inside their first two weeks.

How the template system was built

The four classes were not designed in a room. They were extracted from six years of running the program with earlier, sloppier decks. The original decks had eleven slide layouts. Facilitators asked which layout to use for a given lesson, and the answer was always the same: whichever layout carries the least visual noise for the shortest amount of language. When we counted, ninety-two percent of every deck sat inside four layouts. The other seven layouts were used a handful of times and produced worse comprehension in the post-session assessments. The four remaining classes are the ones the cohort could read fastest.

The rule that closed the loop was the one that says nothing on the deck exists in two places. Before that rule, facilitators repeated on-slide language in their spoken teach, which produced a subtle competition between the slide and the person delivering the lesson. Post-session comprehension improved by eleven points the cohort we introduced the rule.

Common misuses, and how the template resists them

Two headings on one slide

The template's max width for a heading is the full slide, and the class definition includes a hard rule of one heading. A facilitator who wants two headings has to either split the slide or promote one heading to body copy.

Adding a logo, page number, or footer

The class definitions have no space for any of the three. A facilitator who wants a footer is asked to explain, out loud, what the footer is doing for the cohort. The answer is almost always nothing.

Using a lesson slide as an activity slide

A lesson slide has no timer and no colored border. Cohorts read this correctly. Facilitators who try to sneak an activity into a lesson slide report that the cohort does not write, because nothing on the slide signals writing.

Mid-slide transitions or builds

The template does not include a build mechanism. If a lesson needs sequential reveal, the template asks the facilitator to split the reveal across sequential slides. That constraint keeps the deck legible on any surface the cohort views it on.

Adapting the system for a different subject

The four-class system is subject-agnostic. Adapting it for a different program takes about a day. The type scale is the same. The colored-border logic is the same. What changes is the specific rubric fields that appear on the Class D activity slides and the specific question format that appears on the Class C assessment slides. A facilitator adapting the system for a design fundamentals course would change one variable per module and leave the rest of the system intact. The design ground truth of the template is not the aesthetic. It is the constraint on how much language and how many elements the facilitator can put on any single slide.

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