https://fredericksona.com/ Essays on how brands get found, from classic search to the AI answer engines that now sit above it. en-us Sat, 11 Jul 2026 15:22:00 GMT https://fredericksona.com/social-search-optimization.html https://fredericksona.com/social-search-optimization.html Tue, 07 Jul 2026 09:00:00 GMT Social platforms are search engines now. How TikTok, Instagram, and YouTube rank content, and a workflow to earn durable search visibility on all three. https://fredericksona.com/ecommerce-platform-guide.html https://fredericksona.com/ecommerce-platform-guide.html Tue, 07 Jul 2026 09:00:00 GMT A practitioner's guide to picking a commerce platform: the real criteria, honest deep-dives on Shopify, WooCommerce, Magento, BigCommerce and custom, a scorecard, and 3-year cost. https://fredericksona.com/content-that-sells.html https://fredericksona.com/content-that-sells.html Tue, 07 Jul 2026 09:00:00 GMT A practitioner's guide to product content that converts: photography that sells, short-form video, UGC and creator work, copy that moves people, and a system to ship it weekly. https://fredericksona.com/starting-too-early.html https://fredericksona.com/starting-too-early.html Tue, 07 Jul 2026 09:00:00 GMT In 2006 I founded RuDeliver, Rutgers late-night food delivery, before smartphones and gig drivers. A cautionary tale on startup timing and being too early. https://fredericksona.com/headless-composable-commerce.html https://fredericksona.com/headless-composable-commerce.html Tue, 07 Jul 2026 09:00:00 GMT A practitioner's plain-language guide to headless and composable commerce: the monolith-to-MACH spectrum, the real pros and cons, the SEO risks, and a decision framework for operators. https://fredericksona.com/replatforming-without-losing-traffic.html https://fredericksona.com/replatforming-without-losing-traffic.html Tue, 07 Jul 2026 09:00:00 GMT A practitioner's playbook for migrating a site to a new platform without tanking organic traffic: audit, URL mapping, 301 strategy, schema, staging QA, launch runbook, and recovery. https://fredericksona.com/ecommerce-seo-shopify.html https://fredericksona.com/ecommerce-seo-shopify.html Tue, 07 Jul 2026 09:00:00 GMT A practitioner's guide to ranking a Shopify store: architecture, collection and product optimization, schema, Core Web Vitals, feeds, and AI shopping. https://fredericksona.com/fast-findable-web-apps.html https://fredericksona.com/fast-findable-web-apps.html Tue, 07 Jul 2026 09:00:00 GMT A builder's guide to shipping web apps that load fast and get found: rendering strategy, Core Web Vitals fixes with code, JavaScript SEO, performance budgets, and a measure-first workflow. https://fredericksona.com/the-structured-truth-method.html https://fredericksona.com/the-structured-truth-method.html Tue, 07 Jul 2026 09:00:00 GMT Stop optimizing each search surface separately. Maintain one body of structured, verifiable, machine-readable truth, then syndicate it everywhere. The full method, step by step, from Frederick Sona. https://fredericksona.com/business-development-engine.html https://fredericksona.com/business-development-engine.html Tue, 07 Jul 2026 09:00:00 GMT How to fill a sales pipeline by running two motions as one system: an inbound engine that gets you found and warms leads, and a disciplined outbound motion that goes and gets them. https://fredericksona.com/conversion-rate-optimization-playbook.html https://fredericksona.com/conversion-rate-optimization-playbook.html Tue, 07 Jul 2026 09:00:00 GMT The repeatable CRO method I used to lift conversion about 25%: find the leaks, form real hypotheses, fix value prop, speed, forms, trust and CTAs, and test it honestly. https://fredericksona.com/email-lifecycle-marketing.html https://fredericksona.com/email-lifecycle-marketing.html Tue, 07 Jul 2026 09:00:00 GMT A practitioner's guide to email and lifecycle marketing: list building, segmentation, the automated flows that print money, deliverability, SMS, and measuring revenue per recipient. https://fredericksona.com/design-that-converts.html https://fredericksona.com/design-that-converts.html Tue, 07 Jul 2026 09:00:00 GMT A designer's field guide to design that is both beautiful and profitable: hierarchy, trust, CTAs, mobile, accessibility, testing, and design systems that scale. https://fredericksona.com/local-seo-google-business-profile.html https://fredericksona.com/local-seo-google-business-profile.html Tue, 07 Jul 2026 09:00:00 GMT How local ranking actually works, and the full Google Business Profile playbook: categories, reviews, citations, local schema, multi-location, and measurement. https://fredericksona.com/marketplace-seo-amazon-walmart-etsy.html https://fredericksona.com/marketplace-seo-amazon-walmart-etsy.html Tue, 07 Jul 2026 09:00:00 GMT Marketplace search rewards conversion, not just relevance. A practical guide to ranking on Amazon A9/A10, Walmart, and Etsy: keywords, images, reviews, ads, feeds, and measurement. https://fredericksona.com/technical-seo-schema-cwv-crawlability.html https://fredericksona.com/technical-seo-schema-cwv-crawlability.html Tue, 07 Jul 2026 09:00:00 GMT The practitioner's guide to technical SEO in 2026: crawlability and indexation, structured data that earns rich results, and Core Web Vitals you can actually diagnose and fix. https://fredericksona.com/brand-identity-system.html https://fredericksona.com/brand-identity-system.html Tue, 07 Jul 2026 09:00:00 GMT How I build a brand identity from nothing: strategy before visuals, naming, the core marks, a design system a team can actually run, and keeping it consistent as you scale. From Frederick Sona. https://fredericksona.com/paid-media-that-pays-back.html https://fredericksona.com/paid-media-that-pays-back.html Tue, 07 Jul 2026 09:00:00 GMT A practitioner's guide to profitable paid media: account structure, Google Ads by intent, Meta by audience, creative, the metrics that matter, attribution, and scaling. https://fredericksona.com/llms-txt.html https://fredericksona.com/llms-txt.html Wed, 24 Jun 2026 09:00:00 GMT llms.txt is a Markdown file at your site root that hands AI models a clean, curated map of your best content. The format, the honest state of adoption, and how to author one for any site. https://fredericksona.com/google-ai-overviews.html https://fredericksona.com/google-ai-overviews.html Thu, 18 Jun 2026 09:00:00 GMT How Google builds AI Overviews, which queries trigger them, how being cited affects clicks, and the on-page patterns, schema, and E-E-A-T that get you pulled into the answer. https://fredericksona.com/aeo-geo-seo.html https://fredericksona.com/aeo-geo-seo.html Sun, 14 Jun 2026 09:00:00 GMT SEO ranks your pages. AEO makes you the source an answer engine quotes. GEO gets your brand cited inside ChatGPT, Gemini, and Claude. How the three differ, and how to win all three at once. https://fredericksona.com/get-cited-by-ai.html https://fredericksona.com/get-cited-by-ai.html Wed, 10 Jun 2026 09:00:00 GMT AI assistants recommend the sources they can parse and trust. How original data, clean structure, schema, and entity signals get your business quoted by name in ChatGPT, Perplexity, Gemini, and Claude. https://fredericksona.com/nfc-business-cards.html https://fredericksona.com/nfc-business-cards.html Sat, 06 Jun 2026 09:00:00 GMT NFC business cards explained by someone who built one of the first: how they work, tap vs QR vs paper, and the mistake that cost us the lead. https://fredericksona.com/the-19-ranking-surfaces.html https://fredericksona.com/the-19-ranking-surfaces.html Tue, 02 Jun 2026 09:00:00 GMT Search is not just Google anymore. The complete guide to the 19 modern discovery surfaces, from SEO and AI answer engines to voice, visual, marketplaces, social, and identity, and how to rank on each.